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Analyzing data means searching for patterns in a set of things. In Matomo (formerly Piwik) those things are visits, web actions and goal conversions.
We search for patterns by reducing the set of things. Or in other words, we search for patterns by grouping individual things together to create subsets that are both recognizable and meaningful.
In Matomo the result of that grouping is the analytics data. Analytics data is stored, displayed and exposed through an API. Read on to learn what this data contains, how Matomo calculates and stores it, and how it is made available to Matomo users.
Here is the workflow that data follows in Matomo: